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Uni-President’s corporate logo is derived from the initial “ P ” of the English word “PRESIDENT”.

The three oblique lines as the wings and soaring body stand for Uni-President’s brand spirit of “Three Goods” and “One Fairness” (namely: Good quality, Good credibility, Good services and Fairness). In addition, the logo also suggests Uni-President’s corporate foundation of benevolence, sincerity and confidence in serving consumers with trustworthy commodities and services, signifying constant innovation and breakthrough in its products.
The flat wings at the base of the logo symbolize stability, virtue and honesty.
The entire motif of the logo represents excellence, soaring spirits, peace and progress towards a healthy and blissful future.