Currently, UPEC devotes its attention on the promotion of “One Core + Four Major Branches” as its main operational strategy to fully develop the business model of UPEC’s “Golden Triangle” of manufacturing, trading and distribution and consolidate its deployments in the pan-Asia region. With “brand management” as the key of the tactical strategy, UPEC will enhance the organizational level of its brand operation in order to improve the precision of product structure and marketing effort for major brands. By strengthening brand core values and consumers’ recognition, we will be able to elevate and solidify the value and market competitiveness for our major brand names.

In addition, to achieve optimal utilization of UPEC’s capabilities in manufacturing and development to support the core development of its brands, UPEC shall adequately tap the potentials of Mainland China, which has been dubbed the “factory of the world”. With dozens of OEM factories as a ground work, UPEC is able to allocate its manufacturing capabilities in a fleet-styled deployment to continue its project/product developments, introduce new production and engage in fundamental researches to enhance product quality in order to improve the quality of its products. Apart from that, through a value-added logistic system linked to all locations in a sophisticated network of purchasing, manufacturing, marketing and retailing, UPEC is also capable of establishing strategic supply and retailing connections with major retail franchise or famous brand names around the world. In the future, the Food Manufacturing Sub-conglomerate stands a very good opportunity to include all merchandize in its smooth flowing trade platform to become the point of entrance for European and American food manufacturing companies to venture into the pan-Asian market.