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Nanlien International Corp. was established in April 1979 as UPEC’s response to the government’s policy to encourage the establishment of trading companies in Taiwan at the time. It has become one of the four largest national trading companies in Taiwan. Growth of Nanlien International Corp. can be summarized in four stages: |
Stage 1（1979.4~1984.11） ：the export-oriented period.
Stage 2（1984.12~1991.10） ：the period of financing for new investments in Taiwan and overseas.
Stage 3（1991.11~2001.12） ：the period of channel marketing and agency for international brands.
Stage 4（2002.1~ ） ：the period of innovation. |
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“To establish international trade that spans the world to offer a lifestyle of joy, hope and health for consumers”. |
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1. Agency of established brands around the world:
Product categories include: beer, spirits, white wine, sake, vintage wine, alcoholic beverage, recreational snacks, coffee, fruit drinks, seasonings/sauce, cleaning products, personal healthcare products and so forth.
2. Construction of a unique supply chain system
With its experiences of international collaboration, Nanlien International Corp. achieves an effective division of labor, economies of scale and modern management techniques to lay a solid foundation for lasting partnership with relevant parties. Apart from setting up direct selling companies, Nanlien has created a channel crew to for supper products and constructed a marketing network to enhance the efficiency of its logistic and delivery system. |
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Nanlien’s Other Investment Division oversees over ninety professional independent wholesalers that market the products of their parent companies’ through a closely-knit network. These wholesalers include: low-temperature product companies, frozen food companies, normal temperature product companies, key account companies and animal feed companies. In addition, the division also has subsidiaries in Hong Kong, China and other countries in the liquor retail business. |
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Nanlien International Corp’s development focuses on the execution of the Trade Sub-conglomerate’s business strategies to shorten the process of integration in order to respond more quicker to market changes. In addition, Nanlien will also continue to develop its international partnership and expand new businesses to improve its international competitiveness by cultivating talents through internationalization. Operating under the WTO framework, Nanlien will combine the group’s resources to tap new international markets. The Greater China region will be the first area for Nanlien to prioritize its business and establish channel networks. Looking ahead to the future, in order for Nanlien to strengthen its efficiency and improve added value under the structure of global labor distribution, it is essential for the company to possess the advantages of rapid response, consistent strategies, sharp business acumen, flexible maneuvers, courage in innovation and value chain reorganization. For this reason, we seek to:
1. Enhance Nanlien’s international agency operations to tap the target market in Mainland China. We seek to become the largest distributor of wine products in the region and provide a broader range of daily consumer products and food products.
2. Rapidly expand the scope of our trading operations, develop purchase and import/export operations of agricultural products, aquatic products, specialty products and cleaning products along with the establishment of new domestic channels.
Through a developmental process of transformation, breakthrough and growth, Nanlien International Corp. is extremely confident in its potential to turn into an efficient organization with smooth operation processes and vast business territory. |
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