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Beijing President Drink and Food Co. Ltd.
To penetrate the beverage market in north China, Uni-President established Beijing President Drink and Food Co. Ltd in Beijing in February 2001. The company has a registered capital of US $17.5 million, and a total investment of US $34.75 million. To enhance brand competitiveness, Uni-President formed a strategic alliance with Japan’s Kirin Beverage Corporation by setting up a joint venture called Beijing President Kirin Beverage Co. Ltd, in 2004. This new company has a registered capital of US $3 million. It currently produces three beverage products: Kirin Gogono-kocha afternoon tea/original flavor, Kirin Gogono-kocha afternoon tea/lemon flavor, and Kirin Amino Supli drinks.
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 Beijing President Food Co. Ltd
To expand into the north China market, Uni-President established Beijing President Food Co. Ltd in Beijing in April 1992. The company was formed through a joint venture of Beijing Cereal, Oil and Foodstuffs Corp. and Taiwan’s Uni-President Enterprises. The goal is to efficiently expand its instant noodle business into the market in north China. Beijing President Food Co. Ltd has a total investment of US $29.8 million, and a registered capital of US$12.4 million. The sales network covers the cities of Beijing, Tienjin, and provinces of Hebei, Shanxi, plus the western region of Inner Mongolia District. In these areas, we target a wide range of consumers by establishing different types of distribution networks, such as contemporary distribution channels, traditional distribution channels, and special distribution channels. The goal is to expand and penetrate the regional markets more effectively and efficiently.
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