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UPEC’s tactical objective for the 21st century is to become one of the world’s largest food production companies. Facing intense market competition after Taiwan’s entry in the WTO, UPEC must increase its stake in overseas markets in addition to further cultivate the domestic market.
Since we began operations in China in 1992, we have been aggressively adopting global outsourcing strategies to expand our businesses and to fortify our core competence. We are devoted to marketing our competitive products abroad and building up an international reputation for our business. Since China contains abundant natural resources and enormous growth potential, Uni-President entered this huge market in 1992 as its first step towards true internationalization. In 1998, President Enterprises (China) Investment Co. was established to take charge of the resources and operations for every investment. Its first stage - a T-shaped development - was completed with a vertical development along the coastal cities of Shenzhen, Shanghai and Harbin (in Northeast China) and a horizontal development along the Yangtze River, through Wuhan, Chongging to Chengdu in Sichuan Province, intersecting with the north / south development at Shanghai. Moreover, a project of building production plants in second and third-grade cities is under the way. The second stage of the plan is being laid out. Uni-President will aim at establishing a food factory in every province and a sub-plant around every factory in order to link every base of operation and form a complete network for the whole of China. |
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Following the growth of international economies, UPEC has examined local consumer demands and GNP growths in newly emerging markets in the Asia Pacific region to produce and market products so as to gain a head these markets. Initially, UPEC planned to develop its aquatic feed, instant noodle, floor and edible oil businesses in Vietnam. Out of these businesses, its animal feed and instant noodle production plants cater to local needs and are planned to become UPEC’s bases of production for export to other areas. In addition, UPEC has collaborated with a local company in Indonesia to set up an instant noodle production factory. In 2006, the plant began to produce beverage products as well and became a general food production facility. In Philippine, after establishing a new instant noodle manufacturing factory, UPEC’s operations have progressed from food imports and marketing to food manufacturing in the local market. Through the acquisition of management rights of Philippine Seven Corp, UPEC will leverage its effectiveness in production and sales. |
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India has a consumer population of approximately 1 billion and its market promises vast potentials. UPEC is currently actively evaluating the feasibility of establishing production plants in India. In addition, the annual volume of consumption for shrimp feed in Australia, East Africa and the entire Indian Ocean rim has exceeded 800,000 metric tons. UPEC is planning to invest in the construction of local aquatic feed production plant when the market scale has developed adequately. As for the North American region, apart from President Global Corp located in Los Angeles that handles marketing operations in America and Canada, UPEC also intends to setup an instant noodle factory in Central America to further tap the American market.
UPEC is determined to become the world’s largest food production company. It is anticipated that the Instant Noodle Group will utilize UPEC’s resources to become the most productive company, in terms of annual instant noodle production, in the world. UPEC will work hard to establish bases of production in every region to utilize and share its integrated resource worldwide to achieve the lowest purchasing costs and highest operating returns in the future. |
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