 |
 |
Tea beverages |
|
 |
MineShine
Launched in 1983, MineShine was the first tea beverage in Tetra Pak available in Taiwan. It’s unique “wheat aroma” differs distinctively from competing products and its familiar flavor is simply irreplaceable. MineShine’s delicious flavor is something that consumers remember the product by, and is also a trigger that brings back sweet memories from the past. And thus, the concept of “Everyone’s Favorite and Familiar Wheat Aroma” became the brand definition for MineShine. Its unique and yet familiar flavor closes the gap between brand and consumers, just like the relationship between people. It is the common experience shared by different individuals that touches us all. |
|
 |
Cha Li Won
Launched in 2001, Cha Li Won features Uni-President’s unique technology of enzyme extraction from raw tealeaves and a catchy slogan, “Great Aftertaste Just Like Freshly Brewed Tea”. Cha Li Won’s commercials recreated realistic scenarios of Taiwanese office culture, and through casual utterances, reveal the thoughts of office workers from the perspective of an observer. The commercials faithfully captured the essence of office culture and won the recognition of numerous consumers working in similar settings. With clever and humorous brand image, Cha Li Won commercials offered glimpses of Taiwanese office culture and shed light upon the poignant side of office workers in Taiwan. As a result, the beverage was accepted and identified by office workers across the island because its realistic projections fulfilled the needs of office workers’ spiritualistic and materialistic needs. Just as its slogan “Great Aftertaste Just Like Freshly Brewed Tea” Cha Li Won truly deserves its name. |
|
 |
Pure Tea
Ever since its launch in 1993, Pure Tea has won extensive support from consumers as the first chilled tea beverage in Fresh Pak of the world. Furthermore, it’s brand appeal of “Engage In Exciting Things With Refreshing Pure Tea; Try it!” has become a successful platform that created numerous interactions between Uni-President and young consumers. By hosting events such as Pure Tea Basketball 3 on 3 Competition, Pure Tea Try it! Seaside Street Dance Contest and so forth, we encourage the young generation to adopt positive and keen attitude and be courageous in trying out new things. Uni-President has successfully established the brand image of “Drink Pure Tea for fresh taste and new things” in order for “Try it! Pure Tea” to blend into the lives of young consumers. |
|
 |
Yinbingshi Tea Collection
Launched in 1998, Yinbingshi Tea Collection has established its unique brand spirit of fusion between literature and tea beverage: “Yinbingshi Tea Collection: complementing tea with poetry and the spring sun”. In 1999, Uni-President launched the market’s first green milk tea product under the Yinbingshi brand name. With the marketing slogan of “Unique aroma through Uni-President’s exclusive multi-smoking process”, we were able to differentiate Yinbingshi Tea Collection from competing products by appealing to consumers’ demand for “aroma” and “texture”. For consumers in the age group of 18-24 (college/university students), drinking Yinbingshi Tea Collection reflects their unique characteristics and thoughts as cultured people. Yinbingshi Tea Collection’s thick flavor and unique aroma are simply unforgettable. |
|
 |
Beaux Arts
Launched in 2002, this beverage is manufactured from 100% natural flowers and fruit essence, with no artificial flavoring or coloring. It was marketed as the drink that provides a better complexion and facial hue to satisfy female consumers’ demand for beauty. In October 2002, the beverage was packaged in unique curved bottles, which caused a sensation on the market. In 2005, Uni-President ventured into the chilled beverage and fruit tea market under the Beaux Arts brand name to offer more selections for consumers looking to improve their looks. In the future, “beauty” will remain the central idea for Beaux Arts to fulfill its promise of “Rely on yourself for inner beauty, but leave your outer beauty to Beaux Arts”. |
|
 |
Snack Mate
Snack Mate is a flavored milk tea featuring carefully selected chocolate, and fresh and smooth cream. It not only offers a refreshing and smooth taste but also thick and aromatic chocolate flavor. Snack Mate makes the best beverage to go along with any snack. |
|
| |
|
Fruit juices |
|
 |
Uni-President Fruit Juices
Launched in 1997, Uni-President Fruit Juices were the first fruit juices sold on the market with added Vitamin C to improve the nutritional value of diluted fruit juices. The series was launched in the market with the concept of “Better health with more Vitamin C” and a variety of flavors including “Grape Juice”, “Apple Juice”, “Orange Juice”, “Guava Juice” and “Peach Juice”. In 2006, these fruit juices were also made available in Fresh Pak and Uni-President’s “Apple Juice”, “Lemon Juice” and “Grape Juice” have already become the number one products for diluted fruit juices. |
|
 |
5℃ Fresh Juice with Pulp
In 1999, as chilled fruit juice became a trend in beverage consumption, Uni-President developed a series of chilled diluted fruit juices with pulp under the brand name of “5℃”.Because of its freshness and rich pulp, the brand was changed to “5℃ Fresh Juice with Pulp” in 2005 to better reflect the beverage’s characteristics. |
|
 |
Fresh Taste From The Orchard
Launched in 2005, Fresh Taste From the Orchard is the only product to feature real grape/orange pulp and 100% pure fruit juice to taste just like freshly squeezed juice. Its clear PET bottles accentuate its fresh and natural characteristics. |
|
| |
|
Coffee |
|
 |
Uni-President Café Plaza
Launched in 1986, Uni-President Café Plaza was the first coffee beverage packaged in Tetra Pak in the market. In 2001 and 2006, the beverage also came in other packaging such as PET bottles and Fresh Pak. Because of its pricing and great taste, Café Plaza was an entry coffee beverage for teenagers between the ages of 13-18. Many domestic consumers have fond memories of growing up with the beverage and Café Plaza has successfully secured the number one position in the fair price coffee beverage market. |
|
 |
La Gauche de la Seine
Launched in 1996, La Gauche de la Seine – Café au Lait was the first chilled coffee beverage in a cup packaging in Taiwan. The French brand name means the “left bank of the river Seine”, which in Paris is a melting pot of different cultures. La Gauche de la Seine – Café au Lait represents more than 250g of beverage, it represents the centuries of culture that aligned with the famous river. It brings the imagination of a lifestyle for consumers, and the heady, full culture what lies hidden within each cup. La Gauche de la Seine is an ideal spread by word of the mouth, and unknowingly, we have all fallen in love with La Gauche de la Seine… |
|
| |
|
Mineral Water |
|
 |
Uni-President Mai Fan Shih Mineral Water
A mineral belt containing rich deposits of meaical stones can be found at the Jilong Mountain of Jioufen. Natural precipitation and rainfall at Jilong Mountain flows through these natural filters of meaical stones to become the source of Uni-President Meaical Stone Mineral Water.
The belt of meaical stone at Jilong Mountain produces pure and fresh tasting water and is dubbed the “largest natural water filter”.
Meaical stones not only retain bacteria but also absorb heavy metals and pollutants due to the cation exchange effect. The stones also release minimal traces of minerals including iron, magnesium, calcium, manganese, aluminum and silicon, essential elements in human bodies. Long term and regular intake of meaical stone mineral water benefits your health and facilitates metabolism, digestion, increases blood acidity and replenishes oxygen.
Uni-President Meaical Stone Mineral Water was manufactured with the strictest standards in every step of its manufacturing process from production, packaging and QA in order for consumers across Taiwan to enjoy natural and healthy water easily. |
|
| |
|
Sports beverage |
|
 |
Pro Sweat
Launched in 1982, Pro Sweat entered the market with the product concept as “The drink to quickly quench your thirst and replenish your energy”. Pro Sweat’s brand definition has gradually changed into “Naturally Active” from “Always Your Great Pal” in order to gain wider recognition from adolescent consumers as their favorite sports drink. |
|
|
|
