index / Corporate Responsibility / Millenary Love

 

Beginning in 2000, UPEC has adopted “Millenary Love – A Touch of the Millennium Love” as the central focus of the corporation’s cultural project for the next decade. It includes four major themes; “Respect life”, “Care for others”, “Stay close to nature” and “Be positive and eager to make progress” as reminders to us to value the happiness and wellbeing of our consumers’ body and mind at all times. During the coming decade, these four themes shall guide us in offering products and services that resemble soaring musical notes that compose a symphony of culture, nature, joy and life. Millenary Love is UPEC’s response to the “spirit of love” for the new century in order to work hand-in-hand with the consumers to create a better future.
Millenary Love is the Spirit of Love for the new century

Uni-President’s “Symphony of Food” reveals the company’s respect for life; through the music composed by our products, we convey Uni-President’s love and care for mankind.                                                
Picasso was one of the most talented artists of the 20th century, known for his unrivaled vision and creativity. His works often reveal his universal love for our world. As UPEC pays tribute to Picasso, we have also incorporated the idea of love with our corporate philosophies with “A Kiss” for a worldwide promotion in the hopes of creating a global village that is filled with love and care with consumers around the globe.                 

Living in the period where the new millennium supercedes the old one, from traditional to modern, from the past to the future, from classics to avant-garde, from the East to the West and in the midst of life to nature, we seek to construct a bridge with our “Symphony of Food” as a channel to convey messages of love. Under such an ideal, UPEC’s “Millenary Love” is a grand vision that can be extended without limit.

     

For the 21st century, “Millenary Love” has the following meanings:
“Respect life”：
 to engage in activities and services that are beneficial to our physical and spiritual wellbeing.
“Care for others”：
 to dedicate universal and heartfelt love to those around us.
“Stay close to nature”：
 to strive to conserve precious resources and promote organic concepts.
“Be positive and eager to make progress”：
to adopt the objective of maintain good health and happiness for mankind as our guiding principles.